If you had a freeway billboard, what would it say?

Bulletins and highway billboards are available in static or digital varieties and reach audiences through heavily trafficked key locations alongside highways and arterials, allowing brands to target both commuters, who pass the signs daily, and long-distance travelers.

In almost all states, billboard structures are considered trade fixtures permanently affixed to the land unless otherwise characterized in the lease agreement between the landowner and the sign company. The value of billboards is derived directly from public use of the roadways.

A Bulletin is the largest standard-sized billboard that delivers maximum exposure to vehicular traffic on expressways, highways and primary arteries. How big is a billboard? Typically 14 feet high and 48 feet wide, a bulletin provides 672 square feet of space for your ad.

Massive Reach:

Billboards boast immense reach, often placed along busy highways, city centers, and high-footfall areas. The Outdoor Advertising Association of America (OAAA) reports that 71% of travelers often look at roadside billboards, underscoring their effectiveness in reaching a wide audience.

Billboards Are More Accessible Than You Might Realize

Everyone from local politicians who want to advertise their campaign on a small town highway to luxury companies advertising on digital Billboards in Times Square can buy a Billboard. Plus, there is a huge amount of Billboard inventory available.

Have a good day.

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